Intelligent toilet consumption survey report released: market penetration rate of only 1%
People.com.cn Beijing in October 15, recently, China household electrical appliances Association Intelligent sanitary appliances Specialized Committee in &ldquo held by new ideas; new fashion bathroom, health ” conference issued the "2017 China intelligent toilet consumer survey report" (hereinafter referred to as the "report"). It is reported that this is China's first intelligent toilet investigation report.
In the last two years, the market scale of domestic intelligent toilet has increased significantly. According to the report, in 2016, the scale of domestic smart toilet market reached 3 million 100 thousand, up 59% from the same year. Although sales have increased significantly, market penetration is still low. Jiang Feng, the director of China household electrical appliances association, pointed out that at present, the popularity rate of intelligent toilet market in China is still very low, and there is still a large gap between the amount of products needed for spontaneous growth and the quantity of products sold through word of mouth.
The report shows that the market of domestic intelligent toilet market is about 5 million -600 10000, and the market penetration rate is about 1%. The highest penetration rate is about 10% in the north, Guangzhou, Shenzhen and other large and medium-sized cities.
There are three mountains “ ” hinder the further popularization of intelligent toilet: consumers of intelligent toilet products of low awareness, the existence of misunderstanding, the traditional toilet habits difficult to change.
First of all, low awareness is an important reason for hindering the development of the industry. From the current market penetration rate, the number of households using intelligent toilet is only a small number, and the proportion of users using the product is very low. According to the report, 50.8% of the respondents had never heard of smart toilet before, and 74.1% of respondents did not know what the benefits of smart toilet were, and 83.7% of respondents had never used smart toilet.
There is a misunderstanding of the product, and it is the &ldquo that the intelligent toilet can't go around; the stumbling block ” The "report" pointed out that many consumers of intelligent toilet the misunderstanding for people, which mainly include: intelligent toilet water involving electricity, worry about the safety problems; not worry about washing nozzle health, easy to breed bacteria; worry about health effects; the water quality is not good, believe the price is high.
However, in contrast with low cognition and misunderstanding, users who use this product have high ratings, highly recognized, feedback from &ldquo, and used &rdquo. In the report, a survey of users of intelligent toilet showed that 93.4% of the respondents said that the smart toilets purchased were in line with their expected results. Nearly 30% of the respondents thought that the use of intelligent toilet is beyond their expectations.
According to the report, the development of intelligent toilet industry is not yet in its primary stage. No matter what the consumption concept or market structure is, it is not yet mature. It is necessary for enterprises to work together to accelerate the development of the industry.
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